Meine Blogartikel

Getting Your Message Across That is the goal of marketing. For me, the term is best described as “market-oriented business management”. And with that, it becomes the main responsibility of

Strong Brands Have a Plan In my brand consulting work, the focus is on brand development and brand management. Experience shows that clearly positioned and consistently managed brands are more

As a freelance press officer, I represent brands, individuals, and companies to the press and handle public relations. This includes a PR strategy that is aligned with the objectives and

In order for things to come into being, you need a plan! Ideally, a good one that defines goals, milestones, and the steps to get there. Project management is essential