Your business needs:
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A brand that truly resonates with people – and doesn’t just “look good”. With character, distinctiveness, and a clear positioning. So that everything you communicate is consistent, from your website to your press releases.
Many companies start with a logo. But real brands are built on stories. We help you discover yours – and use it strategically.
We question what your brand stands for, who it’s meant to reach, and what sets it apart from others. On this basis, your brand’s DNA is created.
We develop your brand story, the central claim, and wording that truly suits you. From this, we create a guide for all future communications.
You’ll receive a structured brand manual with your story, values, wording, and design concepts – providing a foundation for PR, social media, your website, and more.
Strategic brand workshop, target group analysis, positioning, narrative, claim, wording guidelines – optionally, also a design briefing for agencies or in-house designers.
Kick-off via call or on site. 2–3 intensive workshops. Interim results provided in Miro/Mural or as a PDF. Final presentation with feedback session.
Target audience and market access (B2B/B2C), ideally with initial insights or market data. If available: design framework, previous claims/wording, or pain points.
For start-ups just before launch, brands undergoing rebranding, or CMOs who want to give their brand a clear stance. It is also useful as a foundation for new communications teams or agencies.
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