Marketing
Getting Your Message Across That is the goal of marketing. For me, the term is best described as “market-oriented business management”. And with that, it becomes the main responsibility of every brand owner. I support this as an expert. I know useful tools and connections, act as a sparring partner, or even take on all […]
Brand Consulting: from Brand Development to Brand Leading
Strong Brands Have a Plan In my brand consulting work, the focus is on brand development and brand management. Experience shows that clearly positioned and consistently managed brands are more successful than others. Usually, it all starts with a concept that includes objectives, strategy, and measures. This plan saves both time and money, as it […]
Public Relations – create Performance – online as well as offline
As a freelance press officer, I represent brands, individuals, and companies to the press and handle public relations. This includes a PR strategy that is aligned with the objectives and the brand story. Starting Point: The Brand First, I get to know the brand and the people behind it. Based on this, I develop a […]
Management, but digital!
In order for things to come into being, you need a plan! Ideally, a good one that defines goals, milestones, and the steps to get there. Project management is essential – without it, nothing works. And personally, I prefer to do it digitally. Of course, you can use Excel, but there are far more productive, […]